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View ATS-Friendly VersionHayden Richards
Senior Growth Marketing Manager | Agentic AI Architect, Demand Generation, RevOps
Summary
Senior Growth Marketing Leader specialising in AI-enhanced demand generation and programmatic growth. I help B2B SaaS and FinTech companies scale revenue by combining deep commercial strategy with agentic AI orchestration, no-code automation, and advanced attribution modelling. Proven track record of replacing fragmented manual processes with autonomous workflows, bridging marketing and engineering to build hyper-efficient, highly profitable acquisition engines.
Experience
Founder & AI Growth Architect
Independent Practice (complexincome.mortgage) • Remote/UK
- Architected a fully autonomous, FCA-compliant FinTech lead generation engine targeting complex borrower profiles, using the Paperclip orchestrator to manage bespoke PPC and SEO AI agents.
- Engineered an end-to-end RevOps pipeline utilizing n8n to seamlessly bridge front-end AI qualification workflows (e.g., "The Logic Check") directly with the Acre mortgage back-office system, eliminating manual data entry for financial advisers.
- Built complex, node-based n8n automations that parse raw applicant data, execute preliminary compliance routing, and programmatically construct bespoke, underwriter-ready case files directly within the Acre CRM.
Marketing Performance Manager
CDP • London
- Developed a brand engagement strategy contributing to 40% net-new lead growth through automated stakeholder targeting and segmentation.
- Designed MQL-to-SQL processes increasing SQL acceptance rates by 17% through tightened lead capture, autoresponder sequences, and automated follow-up logic.
- Developed GA4 and Looker attribution reporting to identify inefficient marketing spend, improving ROI visibility and reducing wasted marketing activity by 18%.
Senior Marketing Consultant
Independent Practice • Remote/UK
- Delivered interim senior marketing leadership for B2B SaaS and regulated-service clients, driving demand generation strategy, GTM planning, and full-funnel optimization.
- Engineered a bespoke GoHighLevel (GHL) lead management system for the mortgage sector, automating complex qualification workflows, multi-channel nurture sequences, and instant broker handoff to drastically improve speed-to-lead.
- Improved MQL-to-SQL conversion rates by 27% across client engagements through advanced marketing automation, nurture sequence design, and sales handoff improvements.
Head of Performance Marketing
Croner-i • London
- Increased qualified demo bookings by 180% through strategic integration of ZoomInfo and ChiliPiper, improving speed-to-lead and routing automation.
- Reduced sales development research time by 45% through MarTech optimization, workflow automation, and stronger AI-driven account intelligence.
- Scaled lead volume by 35%+ while maintaining cost efficiency through automated LinkedIn Conversation Ads and review-site partnerships.
Head of Digital Marketing
Wayland Games & Warcradle Studios • UK
- Delivered 32% e-commerce growth through programmatic customer acquisition optimization and digital marketing strategy.
- Introduced rapid A/B testing frameworks to improve conversion learning and lifetime value tracking.
Digital Growth Strategist
Hip Hotels • London
- Increased online sales by 67% through data-led digital marketing and Conversion Rate Optimization (CRO).
Digital Strategist
Hennik Research Ltd • London
- Grew social communities by 40% and contributed to a 9% sales increase via B2B event marketing and social selling.
Royal Air Force Reservist
UK Armed Forces • UK
- Managed operational delivery under pressure and led cross-functional team coordination.
Skills
AI & Agentic Orchestration
Google Antigravity 2.0, Paperclip Orchestrator, Model Context Protocol (MCP), OpenRouter, LLM Multi-Model Routing, OpenCode, Warp AI Terminal
Automation & Infrastructure
n8n Node Architecture, Webhooks & REST API Integrations, JSON Data Parsing, GitHub Repository Management, Complex Branching Logic
RevOps & MarTech Architecture
GoHighLevel (GHL) Pipeline Design, Acre Mortgage System Integrations, GA4, Looker, HubSpot / Salesforce Endpoints, ZoomInfo, ChiliPiper
Programmatic Growth
FCA-Compliant Lead Generation, Multi-Channel Acquisition Strategy, Programmatic PPC/SEO, Dynamic Budget Routing, Conversion Rate Optimization (CRO)
Education
Bachelor of Arts in History and Social Sciences
University of The West Indies
Certifications
Languages
English (Native)